R By Reema is a Jeddah-based clothing brand owned by a Saudi fashion designer and entrepreneur, Reema AlShohaib who started back in 2014 until 2018 with a respected reputation in the GCC fashion industry and back at it after a long break with bigger plans to expand all across the Middle East.

" In which form does your soul bloom?" The designs of this Spring/Summer collection are inspired by the beauty of nature. The color palette was a combination of trendy and primary shades; resulted in comfortable pieces with a down-to-earth and free identity.